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Just-In Time Electrical – April 2021 Monthly Report

by | May 10, 2021 | Just in Time Electrical | 0 comments

Manager

The month of April has produced positive results for the SEO and Google Ads campaign that show significant improvement in data. We are pleased to see yet another increase in overall website traffic, with this month amounting to 24.4%. It has been fantastic for the SEO campaign as the organic (search results) channel brought in almost double the number of users from last month: from 332 to 639 organic users. This puts the organic channel in the top 1 performing channels with the CPC channel right after. In terms of the SEO campaign, there has been an increase in the number of keywords that rank in the top 3 positions of Google search results. The targeted keywords have also been performing strongly, with a massive improvement for the keyword ‘electrician brisbane’ which moved up from the 55th position to the 34th position. This is a significant win for the campaign as keyword ‘electrician brisbane’ continues to gain a large monthly search volume. We aim to see what we can do to boost this keyword further for the coming month of May in order to increase traffic. For the Google Ads campaign, there have also been some fantastic results in trackable data. Due to the increase in traffic, there has been a 26.6% increase in the number of clicks as well as a notable 36.2% improvement in CTR. The difference in conversions has been shocking as the campaign generated 66 conversions and a massive 189.5% increase in conversion rate. However, we do note a concern for this month’s campaign in the increase in the average CPC which we will address in the coming month of May.

SEO Analysis

  • 41 keyword ranking in top 3 (first page) results
  • 10 keywords ranking in top 4-10 (first page) results
  • Keyword ‘electrician indooroopilly’ ranking in 8th position (first page)
  • Keyword ‘electrician springfield lakes’ ranking in 5th position (first page)
  • Keyword ‘electrician kenmore’ ranking in 11th position (second page)
  • Keyword ‘electrician brisbane’ jumped to 34th position (fourth page) from 55th position (sixth page) in the previous month.
  • In April, further on-page optimisations were completed with a particular focus on the keyword ‘electrician brisbane’ as there is significant monthly search volume for this keyword.
  • Through the month of May, our on-page optimisations will continue this time to see a ranking improvement for the keyword ‘switchboard upgrade brisbane’ currently ranking in the 16th position on Google.

    • Google Ads Analysis

  • 66 Conversions
  • 309 Clicks
  • 0.7% CTR
  • 21.4% Conversion rate
  • April has shown a great performance for the Google Ads campaign as we have noted an increase in the overall conversions and conversion rate for the month.
  • We have also noted an increase in the overall traffic which has in turn contributed to the increase seen in the total number of conversions achieved.
  • However, we have noted an increase in the average CPC but are pleased to see this has been distributed across a number of keywords rather than a select few.
  • We are also monitoring a trend that it is lowering down so we do expect to see and the drop in the CPC clearly in the next few weeks.

    • Now, the plan for May is to structure the active campaigns to see that drop in the average CPC. We are also monitoring the new conversions tracking to ensure both form submissions and calls are being tracked accurately since the changes in this tracking.