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Laguna Real Estate – April 2021 Monthly Report

by | May 10, 2021 | Laguna Real Estate | 0 comments

Manager

It has been a highly positive month for the SEO campaign with some areas for improvement for the Google Ads campaign. It has been pleasing to see a recovery in the overall website traffic with a 26.2% increase in site visits this month. A number of wins for the SEO campaign came from some notable improvements in keyword rankings. This includes an increase in the number of keywords found on the first page of Google and keywords ranking in the top 3 positions overall. It has also been fantastic to see keyword ‘Noosa real estate agent’ secure the top 1 position of Google search results. We aim to push the Noosa keywords further for the coming month of May. For the Google Ads campaign, it has been generally positive as we were able to increase the CTR. This was one of our objectives from the previous month. However, the number of conversions and the conversion rate have both dipped through this month. A possible cause is the increase in cost for clicks in the mobile platform. We aim to optimise device biddings for the coming month of May in order to improve the number and consistency of conversions generated.

SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 3 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ ranking in 1st position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 3rd position (first page)
  • Keyword ‘Noosa real estate’ ranking in 7th position (first page)
  • In April, we on-page optimisations were completed with a particular focuse on the keyword ‘Noosa Heads real estate’ and we have since seen the keyword jump to 8th position (first page) from 15th position (second page) as a result.
  • Through the month of May, our focus will remain on the on-page optimisations to continue to push the Noosa keywords further up the first page of Google’s search results.

    • Google Ads Analysis

  • 16 Conversions
  • 869 Clicks
  • 11.8% CTR
  • 1.8% Conversion rate
  • However, we have noted a lower number of conversions compared to last month and this might be due to the increase in cost for clicks on mobile devices which led to lower conversion for that device.
  • That being said, we will optimise device biddings to have a turnaround with mobile device conversions. We would also structure the campaign to drive consistency in getting conversions which can lead to better conversion rate.