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Matrix Roofing – April 2021 Monthly Report

by | May 10, 2021 | Matrix Roofing | 0 comments

Manager

The Google Ads campaign results for the month of April have been strong, considering that the campaign was paused part way through the month. There has been a slight dip in the number of users coming in from the CPC channel from 141 to 104 users. The impressions for the month is sitting at 2.8k with a 25.6% decrease in number of clicks. However, the click through rate was actually able to go up by a solid 10%. A total of 6 conversions were generated for the month at 9.8% average CPC. The results all in all are within a steady range, however we aim to see more growth once the campaign has been sent live again for May. Our strategy for the upcoming month consists of a structure that can achieve higher traffic and, in turn, conversions.

Google Ads Analysis

  • 119 clicks
  • 4.3% CTR
  • 6 Conversions
  • 5% Conversion rate
  • April has seen a very steady month of results for the Google Ads campaign as it has generated 6 high quality conversions with a 5% conversion rate. Based on the recent trends the longer the campaign is running the more conversions and more consistent the campaign becomes.
  • However, we have noted that the stats are lower compared to the previous month due to the campaign being paused part way through the month.
  • Once the campaign has been sent live once again, we plan to structure the ads and achieve an increase in traffic and in turn an increase in the number of conversions achieved during the active timeframe.