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My Certifier – April 2021 Monthly Report

by | May 10, 2021 | My Certifier | 0 comments

Manager

April saw a month of highs and lows for the SEO campaign overall. With a slower month of results in terms of website performance, there was a 24.9% drop in user visits. The overall trend again was up-and-down, but the month again ended on a high note which was pleasing to see. Almost all users arrived through organic (SEO) channels, which is very favourable for the campaign. In additional promising news, the site saw another 2.5% increase in its average SEO ranking, and we have sustained our keyword performance, with 16 keywords now ranking in the top 3 spots (6 now holding the #1 rank) and a further 9 in the top 4 to 10 spots (first page of results). Given this, we plan to build on these results with our on-page optimisations through the coming month of May. In particular, we aim to boost the ranking of the ‘building inspection nowra’ target keyword to take advantage of its monthly search volume and in turn see a recovery in the website traffic from the organic channel.

SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 9 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 10th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 3rd position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 15th position (second page)
  • Keyword ‘building certifier Kiama’ ranking in 8th position (first page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • Since continuing with our on-page optimisations through April, we plan to revisit this strategy through May, this time focusing on improving the ranking for the keyword ‘building inspection nowra’. This keyword is currently ranked in 41st position and we expect that by pushing this keyword to the first page of results, we will also see an increase in the overall website traffic each month due to the number of people searching for this service.