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Quality Garden Supplies – April 2021 Monthly Report

by | May 10, 2021 | Quality Garden Supplies | 0 comments

Manager

We are pleased to report that the month of April has produced an impressive set of results for the Google Ads campaign. There has been another increase in website traffic with this month amounting to 13.4%. The increase in traffic coming in from the CPC channel has been massive, solidifying it as the top-performing channel overall. The number of site visitors coming from the CPC channel has jumped from 1,031 last month to 3,331 this month! In effect, we were able to track multiple wins across the trackable data in the campaign. Notable improvements include a grand total of 211.4k impressions along with a 151.7% increase in the number of clicks for the month. The Shopping campaign is expected to see a lower CTR and conversion rate in comparison to a Search campaign and this is why it hasn’t been too surprising to find a 4.4% decrease in click through rates. The number of conversions and consistency in achieving them throughout the month is one of the biggest wins for the campaign so far. Nevertheless, we would like to assert more growth in CTR and conversion rates for the coming month of May. The strategy will involve optimisation of ads and keywords as well as the use of a manual bidding strategy.

Google Ads Analysis

  • 3.9k Clicks
  • 1.8% CTR
  • 211.4k Impressions
  • 42 Conversions
  • April has produced a very impressive month of results for the Google Ads campaign.
  • The campaign has generated a total of 42 conversions and an average of 150% increase in overall traffic which is fantastic to see. More importantly, to see the conversions achieved being consistent each week is a solid win.
  • We have noted a dip in the overall website traffic through the middle of the month due to the campaign being paused while website issues were resolved. It was pleasing to see this traffic pick back up once the campaign was turned back on.
  • However, on the alternate side of things, we have also noted a low CTR and conversion rate which should be expected when it comes to Shopping campaign, however this is still something we would like to see improve in the coming month.
  • The plan for the month of May is to structure the campaign to drive an increase in the conversion rate especially in the Search campaign by optimising the non performing ads and keywords. We also plan to use a manual bidding strategy to help increase the CTR for the Shopping campaign.