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Swiss Wellness Day Spa – April 2021 Monthly Report

by | May 10, 2021 | Swiss Wellness Day Spa | 0 comments

Manager

The month of April sees some pleasing results with areas for potential in both site traffic and keyword rankings. We see a slight dip in user site traffic from last month’s 2,291 site visits to this month’s 2,029 site visits. Of the 2,029 users who visited the site, 1,676 users came from organic search results. Few areas for improvement are the minor dip in the number of keywords joining the top 4-10 positions, as well as the ranking for the keyword ‘day spa adelaide’ sliding down a few notches this April in the Google Maps results before then regaining the 2nd position in the first week of May. We’re pleased to see that there are more keywords this month joining the top 1-3 positions of first page results at 42 keywords compared to last month’s 40 keywords. It’s impressive to note that the keyword ‘day spa adelaide’ retains its strong 5th position of organic results, and keyword ‘couples spa adelaide’ holding on to its ranking at 5th position. The editorial spot we secured this month was able to push the ranking for the keyword ‘day spa adelaide’ further up the first page of search results. We’ll be using an off-page strategy through the month of May to push the ranking of the keyword ‘day spa adelaide’ closer to the top 3 positions of organic results.

SEO Analysis

  • 42 keywords ranking in top 1-3 (first page) results
  • 10 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa adelaide’ ranking in 2nd position in Google Maps
  • Keyword ‘day spa adelaide’ ranking in 5th position of organic results (first page)
  • Keyword ‘couples spa adelaide’ ranking in 5th position (first page)
  • Through the first week of May, the Google My Business listing had dropped in the rankings due to an adjustment in the listing name. Since re-optimising this listing with the focus keyword ‘day spa adelaide’ we have been able to see this ranking bounce back to the 2nd position.
  • In April, we were also able to secure an editorial spot to help push the ranking for the keyword ‘day spa Adelaide’ closer to the first page of results. This link can be viewed here: https://stylevanity.com/2021/04/what-are-the-tips-to-choose-the-right-day-spa.html
  • Over the coming weeks, our focus will remain on the ‘day spa adelaide’ keyword ranking in the organic results to encourage the ranking to make its way closer to the top 3 positions.