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Viking Mortgages – April 2021 Monthly Report

by | May 10, 2021 | Viking Mortgages | 0 comments

Manager

The month of April saw a number of wins and dips from the SEO campaign overall. We have noted a 37.4% decrease in website visits this month, but were pleased to see this traffic pick up near the end of the month, which is promising for the month of May! Half of the website users this month arrived via organic (SEO) searches, which has us optimistic. On the SEO rankings front, we do still note keywords in the top 3 spots and all of them hold the #1 ranking, which is excellent. There are a further 15 keywords in the top 4 to 10 (first page) spots as well, which we can build on. April saw us secure an editorial spot to help boost the ranking for the ‘car finance Sunshine Coast’ target keyword, and we hope to see positive results from this in the coming weeks. In May, we will expand our off-page strategies to again boost some stubborn keywords. In particular, we’d like to see the Sunshine Coast target keywords all on the first page of results, which will help in recovering site traffic as well.

SEO Analysis

  • 4 keywords ranking in top 3 (first page) results
  • 16 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mortgage broker sunshine coast’ ranking in 9th position (first page)
  • Keyword ‘home loans sunshine coast’ ranking in 10th position (first page)
  • Keyword ‘mortgage broker mooloolaba’ ranking in 22nd position (third page)
  • Keyword ‘car finance sunshine coast’ ranking in 57th position (sixth page)
  • In April, we were able to secure an editorial spot to help push the ranking for the keyword ‘car finance Sunshine Coast’ closer to the first page of results. This link can be viewed here: https://www.1clickmoney.com/guide/how-to-choose-the-right-car-finance-lender-58561946.shtml
  • Through the month of May, we will look to expand our off-page strategies in order to see some solid movements in the more stubborn ranked keywords. Once we can secure all 4 Sunshine Coast target keywords on the first page of results, we expect to see a significant increase in the overall website traffic and in turn, leads from the website.