Manager
The month of April has produced results that were slower than expected for the next part of the SEO campaign. The overall website traffic has gone down by 11.5%, however we do not attribute this dip to the SEO campaign considering that the number of users brought in by the organic (SEO) channel has actually increased for the month in spite of the decrease in traffic. Organic search results continue to be the second top-performing channel for the site as well. For the keyword rankings, there has been a slight dip in the average SEO ranking. This is caused by a few keywords moving down from the top 3 positions of search results. Nevertheless, the number of keywords on the first page of Google remains solid. We aim to improve the rankings for the Melbourne keywords in the coming month of May by focusing on our on-page optimisations once again.
SEO Analysis
88 keywords ranking in top 3 (first page) results
22 keywords ranking in the top 4-10 (first page) results
Keyword ‘martial arts Melbourne’ ranking in 35th position (fourth page)
Keyword ‘bjj Melbourne’ ranking in 55th position (sixth page)
Keyword ‘wing chun Melbourne’ ranking in 8th position (first page)
Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 30th position (third page)
In April, on-page optimisations were completed with a particular focus on the keyword ‘martial arts Melbourne’ to improve its ranking from 43rd position (fifth page). We have had modest gains as the keyword now ranks in 35th position (fourth page) since sending these changes live on the website.
For the month of May, we will continue to focus on our on-page optimisations this time with a focus of improving the ranking for the keyword ‘martial arts Diamond Creek’ from its current 22nd position.
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