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Aire Craft – May 2021 Monthly Report

by | Jun 9, 2021 | Aire Craft | 0 comments

Manager

The results produced for the month of May are similar to the previous month, displaying a consistent amount of growth in the SEO campaign. There has been another increase in overall website traffic with this month amounting to 7.4%. The trend in these site visits show fluctuations throughout the month, so stabilising this and gathering consistent traffic will be addressed further. The organic (SEO) channel has brought in 36 organic users, only a slight difference from last month’s 35 organic visitors. In terms of keyword rankings, there has been little to no movement in terms of their positions especially on the first page of Google. This results in a consistent average SEO ranking for the past two months, as well as a lack of recovering higher rankings for some of the targeted keywords. We are optimistic that we will see more movements for the Blackburn keyword in the coming weeks, so we will be further boosting the keywords with both on-page and off-page strategies for the coming month of June to in turn see an increase in the overall website traffic.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘air conditioning service croydon’ ranking in 18th position (second page)
  • Keyword ‘air conditioning repairs croydon’ is in 7th position (first page)
  • In May, we completed on-page optimisation focusing on keyword ‘air conditioning repairs Blackburn’ which is now ranking in 12th position (second page). We expect more movements for this keyword in the coming weeks.
  • In the coming month of June, we will expand on-page and off-page strategies to further boost the rankings for more keywords with the aim of pushing them closer to the first page of Google’s results.