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The results produced for the month of May have been generally positive for the SEO campaign. It has been fantastic to see a 38.7% increase in overall website traffic, a welcome recovery from last month’s dip in traffic. The heavy fluctuations in the trend of site visits for the month presents further room for growth in increasing traffic for the coming month of June. The organic (SEO) channel was able to bring in the majority of site traffic so we interpret this as a continuously improving SEO presence online. For keyword rankings, we are pleased to see a slight increase as well in the average SEO ranking. This is brought about by our effort in actively defending our current rankings as well as the increase in keywords ranking in the top 4 to 10 positions of Google search results. The targeted keywords have performed strongly for the month. A definite win is seeing the keyword ‘small business lawyer Ipswich’ jump from the 8th position to the top 3 position this May! We aim to further boost the keyword rankings by utilising a combination of on-page and off-page strategies for the coming month of June.

SEO Analysis

  • 28 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘lawyers ipswich’ ranking in 28th position (third page)
  • Keyword ‘conveyancing lawyers Ipswich’ ranking in 11th position (second page)
  • Keyword ‘family lawyers ipswich’ ranking in 7th position (first page)
  • Keyword ‘corporate lawyer Ipswich’ ranking in 17th position (second page)
  • Keyword ‘small business lawyer Ipswich’ jumped to 3rd position (1st page) from 8th position (first page) the previous month.
  • Keyword ‘business lawyers Ipswich’ ranking in 5th position (first page)
  • Through May, our on-page optimisation was focused on the keyword ‘lawyers Ipswich’ with the goal of seeing this one move up the ranks towards the first page of results.
  • In June, we will revisit this goal and expand our on-page and off-page optimisation strategies to further boost keyword rankings.