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May has continued the positive trend in website performance, with another fantastic 20% increase in website traffic! Average session duration dropped, on the other hand, but still remains well over two minutes which is pleasing to see. Over half of the website users continue arriving through organic (SEO) searches, with 24 total and 23 of them new. SEO performance, meanwhile, saw some promising if marginal recovery. The site’s average ranking dropped by 0.2%, but we have increased our total keywords in the top 4 to 10 spots to 4 in total. May also saw us secure an off-page editorial spot, which we are optimistic will further improve keyword ranking performance. We also aim to expand our off-page strategies so we can boost the SEO rankings further through June.
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