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Eyewonderlust – May 2021 Monthly Report

by | Jun 9, 2021 | Eyewonderlust | 0 comments

Manager

May has been an eventful month for the SEO campaign as we track different dips and wins in the tracked data. We have noted a decrease in overall website traffic with this month amounting to 15.5%, most likely due to the current lockdown in Melbourne. This is further illustrated by the drop in traffic brought in by the organic (SEO) channel from 852 to just 723 organic users this month. In terms of keyword rankings, there has been a minimal decrease in the average SEO ranking as well. Despite maintaining the number of keywords in the top 3 positions, the keywords in the top 4 to 10 positions of Google have gone down. Nevertheless it has been fantastic to see positive movements from our targeted keywords for the month. It has been particularly exciting to find the Chadstone and Glen Waverley keywords rank in the top 1 positions! We aim to boost other focus keywords again by using off-page strategies for the coming month of June.

SEO Analysis

  • 27 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘eyelash extensions Chadstone’ ranking in 1st position (first page)
  • Keyword ‘eyelash extensions Melbourne’ ranking in 17th position (second page)
  • Keyword ‘eyelash extensions Croydon’ ranking in 4th position (first page)
  • Keyword ‘eyelash extensions Glen Waverley’ jumped to 1st position (first page)
  • Keyword ‘microblading Melbourne’ ranking in 19th position (second page)
  • In May, we completed on-page optimisation focusing on keyword ‘eyelash extensions Prahran’ and we expect more movements for this keyword in the coming weeks.

    • Through June, we plan to utilise our off-page strategy to see a further boost for the keyword ‘microblading Melbourne’.