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Hawksburn Village Dental – May 2021 Monthly Report

by | Jun 9, 2021 | Hawksburn Village Dental | 0 comments

Manager

The month of May has produced stable results for the SEO campaign. Nevertheless, there are concerning dips in data that will be addressed for the coming months. To start off, it has been positive to finally see the trend in overall site traffic turn around as we track a slight increase in site visits. However, the number of organic users has dropped down to 89 from 90 organic users the previous month. This is only a minimal difference, but one that we will take into consideration for the coming month of June. We are pleased to see that the average SEO rankings are held steady as the number of keywords ranking in the top 3 and top 4 to 10 positions remain the same. Nevertheless, the targeted keywords have been dropping from their previous rankings into more concerning positions. For the coming months, we expect to see more positive movement for these targeted keywords brought about by our on-page strategy.

SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist camberwell’ is unranked in Google search results.
  • Keyword ‘dentist south yarra’ ranking in 19th position (second page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 13th position (second page)
  • For May, on-page optimisations were completed with a particular focus on the keyword ‘dentist Camberwell’ as there is significant search volume for this keyword each month. We expect more movements in the ranking for this keyword over the coming weeks as a result of our recent optimisations.
  • Through June, we will expand our on-page strategy to boost the ‘dentist south yarra’ keyword ranking closer to the first page of search results.