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Matrix Roofing – May 2021 Monthly Report

by | Jun 9, 2021 | Matrix Roofing | 0 comments

Manager

All in all, it has been a steady month of results for the Google Ads campaign this May. There has been a 13.8% increase in overall website traffic, which we can attribute to the increase of users brought in by the CPC channel as well. The jump from 104 to 181 users from the Google Ads campaign has effectively solidified the CPC channel as the top-performing channel this month! It has also been fantastic to see an increase in clicks, CTR, and number of conversions since resuming the campaign. Nevertheless, we recognise that there is a slight decrease in conversion rate due to the increase in overall traffic and a lower lead volume as recently discussed. With the recent optimisations and in order to cope with the increase in traffic and impressions, we will be striving to increase CTR this coming month of June by structuring the campaign and continuing optimisations in the ads.

Google Ads Analysis

  • 202 clicks
  • 4.7% CTR
  • 8 Conversions
  • 4% Conversion rate
  • May has seen a steady month of results for the Google Ads campaign. We have seen an increase in overall traffic, CTR and overall conversions since the campaign was sent live again
  • We’ve also noted a lower average cpc which is very pleasing to see.
  • However, because of the increase in overall traffic and just a slight change in total conversion, the conversion rate is slightly lower compared to the previous month.
  • The plan for June is to structure the campaign to increase CTR which will then help cope with the increase in traffic. We would also look into changing the non-performing keywords and ads as we continue with the optimisation.