Select Page

MF Electrical – May 2021 Monthly Report

by | Jun 9, 2021 | MF Electrical | 0 comments

Manager

We are pleased to see an equally positive month for the Google Ads campaign this May! Although there has been a slight dip in overall website traffic, the difference is minimal at 3%. The heavy fluctuations in site visits throughout the month is similar to the pattern we were able to track from last April. The CPC channel continues to be the top-performing channel, which is fantastic to see. On the other hand, there are some numbers that have dropped from the previous month, particularly in clicks and the CTR. This is most likely due to the increase in impressions to a total of 1,900 impressions for the month! The number of conversions remains the same but the conversion rate has gone up by 5.6%. There is also a slight increase in cost per conversion. Nevertheless, it has been a positive month overall for the campaign. For the coming month of June, we believe it would be optimal to increase the daily budget to cover relevant keywords with high potential conversions. We will structure the campaign accordingly to be more balanced.

Google Ads Analysis

  • 7 Conversions
  • 124 Clicks
  • 6.6% CTR
  • 5.6% Conversion rate
  • May has seen a great and steady month of results from Google Ads campaign, as we’ve generated the same number of conversions but actually increased our conversion rate.
  • We are getting great performance from the “cel fi” and “smoke alarm” ad groups which is very pleasing to see.
  • However, even if it’s minimal, we saw a drop in overall traffic and a small increase in cost per conversion, but still great numbers across the board.
  • With that being said, our plan for June is to structure the campaign to be more balanced in terms of distributing the daily budget across the ad groups. We will also investigate utilising different bidding methods to balance the ad groups.