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My Certifier – May 2021 Monthly Report

by | Jun 9, 2021 | My Certifier | 0 comments

Manager

May has brought much more positive results in website performance from the SEO campaign. After the recent slow April, this month sees a welcome 25.4% increase in user visits and 51.6% increase in average session duration. The overall trend remains up-and-down, but has an upward course towards the end and several high points. An overwhelming majority of users continue to arrive through organic (SEO) channels, which is promising. On the other hand, we did see a small 5.9% decrease in the site’s average SEO rank. We do have one additional keyword in the top 3 spots, which is pleasing to see. There are also a further 12 keywords in the top 4 to 10 spots, which is again a rise from April. The ‘private certifier Shellharbour’ target keyword performed particularly well, jumping from 15th on the second page of results, to 4th on the first page, this was a huge win! We hope to see similar progress with other keywords in June as we expand our on-page strategies, alongside a continuing rise in site traffic.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 7th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 2nd position (first page)
  • Keyword ‘private certifier Shellharbour’ jumped to 4th position (first page) from 15th position (second page) in the previous month.
  • Keyword ‘building certifier Kiama’ ranking in 8th position (first page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • In May, we completed on-page optimisation focusing on keyword ‘building inspection Nowra’ which is now ranking in 34th position (fourth page), up from 41st position (fifth page) in the previous month. We expect more movements for this keyword in the coming weeks.
  • Through the month of June, we plan to expand our on-page strategies to bring the keyword ‘private certifier sydney’ higher up on the first page of results from its current 10th position.