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The SEO campaign for the month of May sees areas for potential for site traffic as well as keyword rankings. A slight 4.6% dip in the number of users visiting the site can be seen this month, with the month of May attracting 125 users compared to last month’s 131 users. In spite of this, we’re pleased to see that organic traffic has increased this month to 87 users from last month’s 81 users. While there’s no movement in the rankings of keywords ‘physio caroline springs’ and ‘physio keilor downs’, we can see that the number of keywords ranking in the top 3 and top 4-10 positions slightly decrease, and keyword ‘physio coburg’ goes down from 21st position last month to this month’s 25th position. A big win for May is the success of the on-page optimisation strategy for keyword ‘physio Essendon’, which boosted this keyword’s ranking from 55th position last month to 27th position this month. We’re looking forward to seeing more keywords move up closer to the first page of search results with stronger on-page optimisations that we’ll be setting up through the month of June.

SEO Analysis

  • 7 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘physio caroline springs’ ranking in 20th position (second page)
  • Keyword ‘physiotherapy essendon’ ranking in 27th position (third page)
  • Keyword ‘physio coburg’ ranking in 25th position (third page)
  • Keyword ‘physio keilor downs’ ranking in 2nd position (first page)
  • In May, on-page optimisations were completed with a focus on the keyword ‘physio Essendon’ which is now ranking in 27th position (third page), up from 55th position in the previous month. We expect to see continued improvements in this ranking in the coming weeks.
  • Through the month of June, on-page optimisations will continue to push the keyword ‘physio caroline springs’ from its current 20th position, closer to the first page of search results.