Manager
There have been a variety of results produced by the change from search to call only campaign on Google Ads. To start off, the traffic and clicks have gone down by a significant amount, with even a 43.4% decrease in click through rate for the month. The number of conversions has dropped down from 23 last month to just 6 this month. The average cost per conversion has also gone up by 120.9% from April. Nevertheless, the conversion rate is at a 37.8% increase from last month. During the last week of May, we have shifted back to the search campaign which we believe will bring in massive ROIs. As of the moment, the campaign remains paused as requested and we look forward to resuming optimisations in the next 8 weeks.
Google Ads Analysis
6 Conversions
37 Clicks
4.5% CTR
16.2% Conversion rate
We have seen a big improvement in the Google Ads campaign over the last few weeks as we noted an increase in conversion rate with the change from the Search campaign to the Call only campaign.
However, we have also noted that the traffic and overall conversion lowered down by an average of 76.45% due to the increase in average cpc from $2.81 in search to $6.21 in call only.
Getting call conversions are more consistent when running the search campaign as we saw from the previous month. For this reason, we have shifted back to the search campaign during the last week of May which gave us consistent traffic and conversions and we believe that if we continue running the campaign the return on ad spend will be huge.
Currently, the 5Tales managed campaign is now paused as requested.
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