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T&R Digital – May 2021 Monthly Report

by | Jun 9, 2021 | T&R DIGITAL | 0 comments

Manager

There has been a variety of results produced for the month of May. The SEO campaign is still performing strongly, however there are areas of improvement that we can address further for the coming months. Unfortunately, there has been a 20.9% decrease in overall website traffic the past few weeks and this dip extends to the organic (SEO) channel as we record less organic users this May. Nevertheless, the trend in site visits projects an upward trend through the latter part of the month, making it an ideal starting point for growth in traffic. In terms of keyword rankings, the average SEO ranking has gone down due to the drop in the number of keywords ranking in the top 3 and top 4 to 10 positions. This includes some downward movements for the targeted keywords. On the other hand, it has been positive to see an increase in the number of views from the GMB listing as well as website visits made from the Google Maps listing. There are definitely areas of improvement to be addressed for the coming month of June so we aim to optimise more keywords further to achieve this growth.

SEO Analysis

  • 12 keywords ranking in top 4-10 (first page) results
  • Keyword ‘digital antenna installation Adelaide’ is ranking 1st position in Google Maps results and in 42nd position (fifth page) in the organic search results
  • Keyword ‘tv wall mounting Adelaide’ is ranking 6th position in Google Maps results and currently unranked in organic search results.
  • In May, the GMB listing achieved 781 views on Google due to the Maps rankings.
  • We have noted 8 phone calls and 1 direct message made through the Google Maps listing.
  • 23 website visits were also made directly from the Google Maps listing.
  • In May, we were able to write SEO optimised content for the keyword ‘antenna installation Adelaide’ and shared it on GMB listing to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3u0Ncvq.
  • Keyword ‘antenna installation Adelaide’ is ranking 1st in Google Maps results.
  • This month of June, we will continue to optimise more keywords to further improve presence in Google Maps and organically.