Manager
We are pleased to see that June has been a strong month for the Google Ads campaign, especially in comparison to the number of conversions from the previous month. There has been a slight increase both in overall website traffic and the number of users from the CPC channel. Although there is a dip in the number of clicks and the CTR, it has been fantastic to see a 50% improvement in the number of conversions for the month! This puts the conversion rate at an impressive 9.3%. The lower cost per conversion is also a win for the campaign. We continue to lower the CPC for the coming month of July in order to boost traffic and CTR.
SEO Analysis
As the SEO campaign has been paused for the previous month, there will be no analysis.
Google Ads Analysis
15 Conversions
163 Clicks
5.8% CTR
9.2% Conversion rate
June has been a successful month for the Google Ads campaign as we have seen an increase in conversions by 50% and conversion rate by 52.8%. We also managed to lower down the cost per conversion by 29.9% which was great to see.
The only downside, although small, is the number of clicks and CTR being lower when compared to the previous month. This is likely due to the increase in the average CPC.
With that being said, the plan for July is to structure the campaign to encourage a lower CPC which can in turn increase the overall traffic. We would also look into changing some of the non-performing keywords which can help us increase the number of conversions further through the month.
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