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Dental Care Professionals – June 2021 Monthly Report

by | Jul 7, 2021 | Dental Care Professionals | 0 comments

Manager

The month of June has produced highly positive results for the Google Ads campaign! There has been a 23.5% increase in overall website traffic caused by an increase in the number of users coming in from the CPC channel. There has also been a 29.2% improvement in the number of clicks, so the CTR is currently sitting at 4.2%. The number of conversions has also increased from last month which all in all, is fantastic to see! An issue we were able to identify from June is the inconsistency in getting these conversions on a weekly basis. For the coming month of July, we will be utilising different bidding strategies to boost these stats weekly, to ensure conversions are achieved every week through the month.

Google Ads Analysis

  • 6 Conversions
  • 168 Clicks
  • 4.2% CTR
  • 3.6% Conversion rate
  • June has been a positive month for the Google Ads campaign as we have seen an increase in overall traffic and conversions.
  • Our plan for the coming month of July is to structure the campaign to drive an increase in the conversion rate and the total number of conversions achieved weekly. We will also change the more expensive keywords that are underperforming to ensure the ad spend is yielding the best return possible.