Dentists at Pymble – June 2021 Monthly Report

Manager

The results produced for both the SEO and Google Ads campaigns this June have been slower than expected. To start, there has been a 12.4% decrease in overall website traffic for the month. It is unfortunate to see that the number of users from both the organic (SEO) and CPC channels have gone down, likely due to a lower number of searches during the recent Sydney lockdown. In terms of keyword rankings in the SEO campaign, there has been a decrease in the overall SEO ranking due to a number of keywords dropping down from their previous positions on the first page of Google search results. Nevertheless, the focus keywords have been generally steady in their rankings. A notable improvement in the targeted keywords this month was for keyword ‘cosmetic dentist hornsby’ that jumped from the 31st position to the 8th position on the first page of results. For the Google Ads campaign, the number of clicks remains the same despite the increase in impressions which shows us there is room for improvement. Nevertheless, both the CTR and conversion rate are at a strong percent (CTR= 4.2%, Conversion rate = 16.1%). For the coming month of July, we will be optimising the ad copy and bidding strategies to ensure we can see an increase in clicks and traffic from the ads.

SEO Analysis

24 keywords ranking in top 3 (first page) results

23 keywords ranking in top 4-10 (first page) results

Keyword ‘dentist pymble’ ranking in 2nd position (first page)

Keyword ‘emergency dentist chatswood’ ranking in 4th position (first page)

Keyword ‘cosmetic dentist hornsby’ jumped in the 8th position (first page), up from 31st position (fourth page) the previous month.

Keyword ‘cosmetic dentist pymble’ ranking in 1st position (first page)

Keyword ‘dentist chatswood’ ranking in 55th position (sixth page)

Keyword ‘dentist Lane Cove’ ranking in 27th position (third page).

Through the month of July, our plan is to continue expanding our on-page optimisations to boost rankings for other vital keywords.

Google Ads Analysis

31 clicks,

4.2% CTR,

5 conversions,

16.1% conversion rate.

June has been a very positive month for the Google Ads campaign. Looking at the results with 5 conversions and a whopping 16.1% conversion rate is definitely a good place to be in.

However, we have also noted that there is room for improvement when it comes to traffic.

With that being said, our plan for the coming month is to structure the campaign to get better CTR which will help with having consistent conversions each week.