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Eco and Basics – June 2021 Monthly Report

by | Jul 7, 2021 | Eco and Basics | 0 comments

Manager

The results produced for the Facebook Ads campaign this June have been promising and pleasing to see after a slower start. The campaign managed to secure 6 conversions and an impressive 39,621 reach through this month, particularly picking up towards the end of the month. The number of impressions is at a positive 56,406, and we are optimistic for the amount of growth to be seen in the coming months. One of our primary objectives for the coming month of July is to achieve more consistency in the number of conversions achieved each week. We will address this goal by restructuring the campaign and optimising ad copies and headlines.

Facebook Ads Analysis

  • 6 Recorded Conversions
  • 39,621 Reach
  • 56,406 Impressions
  • June has been a successful month for the Facebook Ads campaign overall as we now have accurate tracking of conversions and managed to generate 6 sales this month.
  • While the average cost per conversion is sitting at $63.99, this is something we plan to focus on lowering down in the coming weeks.
  • Our plan for the month of July is to structure the campaign to have consistency in conversion each week by optimising the target audiences and ad copy, as well as shifting the ad spend to ensure it is being used on the highest performing ads.