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Hawksburn Village Dental – June 2021 Monthly Report

by | Jul 7, 2021 | Hawksburn Village Dental | 0 comments

Manager

The results produced for the month of June prove that it has been a challenging period for the SEO campaign. Although there was a slight increase in overall website traffic, the heavy fluctuations and lack of growth in the number of users coming in from the organic channel will be addressed in the coming month. For keyword rankings, there has unfortunately been a drop in the number of keywords on the first page of Google search results. This has affected the overall SEO ranking as well. At the same time, the targeted keywords exhibited downward movements throughout the month. In turn, we will be focusing on boosting these keywords with an on-page strategy for the coming month of July to ensure we can see the rankings and in turn, website traffic, bounce back up through July.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘childrens dentist camberwell’ is ranking in 14th position (second page)
  • Keyword ‘dentist south yarra’ ranking in 27th position (third page)
  • Keyword ‘childrens dentist hawthorn’ ranking in 83rd position (ninth page)
  • For June, on-page optimisations were completed with a particular focus on the keyword ‘dentist south yarra’ which is in 27th position (third page).
  • Through July, we will expand our on-page strategy to boost the keyword ‘dentist caulfield’ from its current 23rd ranking closer to the first page of search results.