Just-In Time Electrical – June 2021 Monthly Report

Manager

The month of June has produced steady results for both the SEO and Google Ads campaigns. There are some dips here and there that will be addressed in the coming month of July, however there are a number of wins as well. To start, there is a minimal 3.8% decrease in overall website traffic, however, in spite of this decrease in traffic, the number of users brought in by the organic (SEO) and CPC channels has actually increased! This is a positive indicator of a growing campaign. In terms of keyword rankings, there has unfortunately been a slight dip in the overall SEO ranking due to the drop of certain keywords. Nevertheless, the focus keywords listed below have been performing steadily, two of which have remained steady on the first page of Google search results. It has also been fantastic to see the keyword ‘electrician brisbane’ move up from the 31st position to the 22nd position, making its way closer to the more valuable first rankings. For the Google Ads campaign, we are pleased to find a 17% increase in the number of clicks and CTR. However, there has been another conversion data issue in the dashboard which was recently resolved with the Virtual Call tracking codes removed from the website. For the coming month of July, we will be optimising the campaign to lower the cost per click as well as boost the total number of conversions achieved each week.

SEO Analysis

38 keyword ranking in top 3 (first page) results

13 keywords ranking in top 4-10 (first page) results

Keyword ‘electrician indooroopilly’ ranking in 6th position (first page)

Keyword ‘electrician springfield lakes’ ranking in 7th position (first page)

Keyword ‘electrician kenmore’ ranking in 11th position (second page)

Keyword ‘electrician brisbane’ ranking in 22nd position (third page)

Keyword ‘switchboard upgrade Brisbane’ ranking in 8th position (first page)

Through the month of July, we plan to expand our on-page optimisations to further drive up rankings for vital keywords.

Google Ads Analysis

34 Conversions

386 Clicks

1.1% CTR

8.8% Conversion rate

June has shown a steady performance for the Google Ads campaign as we have noted an increase in the number of clicks and CTR.

We’ve also identified the duplication in the conversion tracking early which has been resolved to ensure call tracking is showing accurate data

Now, the plan for July is to structure and optimise the campaign to achieve a lower cost per click, and we will also look into adjusting and optimising the ad copy to help increase the ad quality and relevance which can in turn push for an increase in conversions as well as the conversion rate.