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Quality Garden Supplies – June 2021 Monthly Report

by | Jul 7, 2021 | Quality Garden Supplies | 0 comments

Manager

There have been massive wins for the Google Ads campaign this month of May as we note impressive growth in clicks and conversions! Yet again, there has been an increase in overall website traffic that has been positive to see. The stable upward trend in traffic shows great potential for the coming month of July as well. We are also pleased to see the CPC channel bringing in the majority of traffic with a notable increase. These are all fantastic results for the campaign, and we continue to see this level of progress in the number of clicks at an 11.8% increase. Although there is still another dip in CTR, it has been a big win to see last month’s strategy pay off with a massive 113.2% improvement in the number of conversions achieved. Because of this success, we will continue with our current campaign structure however we will still aim to also lower the costs for a more efficient campaign.

Google Ads Analysis

  • 3.8k Clicks
  • 1.4% CTR
  • 278.7k Impressions
  • 81 Conversions
  • May has produced a very impressive month of results for the Google Ads campaign as we have seen the cost per conversion go down by 53.2%. An impressive win.
  • However, We have noted a small drop in conversions during the second week of June due to a number of products being disapproved by Google. However, we were able to address this quickly which helped the sales to pick up during the latter part of the month.
  • The plan for July is to set up a dynamic conversion value so we can have a clear understanding of the total $ value of sales generated from the Google Ads campaign each week. In terms of the campaign structure, we will continue with the existing strategy, but we will try different bid strategies to try to lower down the cost per conversion even further.