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Southern Excavations – June 2021 Monthly Report

by | Jul 7, 2021 | Southern Excavations | 0 comments

Manager

June saw some very welcome recovery for the campaign in both website and SEO performance. Website traffic bounced back, with a 39.3% increase in user visits. And while the overall trend was up-and-down, there were several high points, which is promising. An overwhelming majority of users continue arriving through organic (SEO) searches, with 53 in total and all of them new. SEO performance saw a fantastic 10.3% increase in the site’s average rank, although we did see some setbacks in keyword performance. We now have 10 keywords in the top 3 spots, with 4 of them holding the #1 rank. We do have more keywords in the top 4 to 10 spots, so almost all our keywords remain on the first page of search results which is very pleasing to see. In July, we will expand our on-page strategies to lift more keywords to Google’s first page of searches.

SEO Analysis

  • 10 keywords ranking in top 3 (first page) results
  • 13 keywords ranking in top 4-10 (first page) results
  • Keyword ‘excavation byron bay’ ranking in 2nd position (first page)
  • Keyword ‘bobcat hire lismore’ ranking in 7th position (first page)
  • Keyword ‘bobcat hire byron bay’ ranking in 2nd position (first page)
  • Keyword ‘retaining walls Eltham’ ranking in 33rd position (fourth page)
  • In June, we completed on-page optimisation focusing on keyword ‘excavator eltham’ which is now ranking in 10th position (first page), up from 17th position (second page) in the previous month. We expect more movements for this keyword in the coming weeks.
  • Through the month of July, we will continue to expand on-page efforts to push the ‘retaining walls bangalow’ from its current 18th position closer to the first page of Google’s results.