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Home Of The Wilde – June 2021 Monthly Report

by | Jul 7, 2021 | Home of the Wilde | 0 comments

Manager

It has been a wonderful start for the Google Ads campaign this June as we see stats that are impressive for a newly launched campaign! The campaign was able to reach a steady number of potential customers, almost approaching the number of users that were brought in via organic traffic this month. This shows great potential and we are excited to boost the amount of traffic for the coming months through the Google Ads campaign. To start, there has been a massive 285% increase in overall website traffic upon launching the campaign. The upward trend in site visits shows great promise for the coming month of July. There have been 256 clicks at a 1.00% CTR as well as a 2.7% conversion rate. The number of conversions for the month is at 7 so we aim to drive an increase for this by improving the consistency of conversions through different bid strategies.

Google Ads Analysis

  • 256 Clicks
  • 1.0% CTR
  • 7 Conversions
  • 2.7% Conversion rate
  • June has been a very pleasing month for the Google Ads campaign, as we have seen 256 clicks with 7 conversions and a $23 cost per conversion. These stats are great to see, in particular as the campaign is very new. With the amount of traffic that the campaign received, we can see significant potential in this campaign over the coming months.
  • However, we have noted some inconsistency in the number of conversions each week and would like to see some steadier numbers across the board in the coming months.
  • With that being said, the plan for July is to structure the campaign to drive an increase in conversions and the conversion rate along the way. We would also utilise different bid strategies to help the campaign achieve consistency in conversions.