Manager
It has been a solid starting point for the Google Ads campaign this month of June. Upon launching the campaign, there has been a 248% increase in overall website traffic, the majority of which was brought in by the CPC channel. The solid and stable trend in traffic shows potential for an equally strong month this coming July. It has been impressive to see a 7.1% click through rate as well as 4 conversions in the first month. Our strategy for the month of July is to optimise the keywords and ad copies to drive more conversions through the month.
Google Ads Analysis
480 Clicks
7.1% CTR
4 Conversions
$100 Cost/Conversion
June has been a pleasing month of results for the Google Ads campaign as we have noted some fantastic stats across traffic and the CTR.
We also managed to achieve 4 conversions for the first month and the campaign and we are very well positioned in terms of CPC at only $0.8 per click!
However, we have noted some room for improvements as the conversions fall off towards the latter part of the month and we would like to see more consistency in terms of the number of conversions achieved on a weekly basis.
With that being said, the plan for the coming month is to optimise the non-performing keywords and ad copies and also utilise an adjusted bidding strategy to see a further increase in the CTR and number of conversions achieved each week.
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