Manager
July has again been an overall successful month for the campaign. Following last month’s dip, we now saw a 17.4% increase in website traffic. A large majority of users arrived via organic (SEO) channels — again an increase from last month, with 102 visitors now and 99 of them new! It’s also pleasing to see that average session duration has risen by 64.1%, meaning site visitors find our content relevant. We did see fluctuations in the overall trend of website traffic, and we hope to stabilise that to see user visits go up further. In terms of SEO performance, we’ve managed to sustain the site’s average rank, which is very impressive. All our keywords are still on the first page of search results, with 12 holding the #1 position. In particular, last month’s on-page optimisations for the ‘tree pruning melville’ target keyword saw it move to the top position of search results — a fantastic result. We will expand our on-page strategies to see the remaining keywords move towards the top position as well.
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