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The results produced for the Facebook Ads and Google Ads campaign this July have been generally steady. To start, there was an increase in campaign traffic for Google Ads, however we do expect this to be considerably lower in the coming weeks until the Shopping campaigns are resumed. With that said, we aim to reactivate these campaigns in the coming month of August once the product feeds are functioning and displaying all updated Punch Equipment products correctly. For the Facebook Ads campaign, we secured a massive win: increasing the CTR by 32.2%! There are still dips in data due to having only the retargeting campaign running, which we aim to optimise to push for an increase in website traffic through August.
Google Ads Analysis
1.3k clicks
0.8% CTR
5 conversions
$149.42 cost/conv
July has produced a steady month of results for the Google Ads campaign considering the branded campaigns are the only ones remaining active since our focus has shifted to setting up the product feeds on the site.
The plan for the month of August is to finalise the product feeds and resume the Google Ads campaigns to see an increase in traffic and conversions.
Facebook Ads Analysis
178 Clicks
5.7k Impressions
3.1% CTR
1 Conversion
July has seen a steady month of results for the FB Ads campaign and we were successful in increasing the CTR and lowering down the cost per click.
However, since pausing most campaigns and shifting our focus to the retargeting campaign only, we have as expected, seen a drop in the traffic generated from the live ads.
The plan for the following month is to optimise the remarketing campaign and look to resume the other campaigns in the coming months once the product feeds have been finalised and Google Ads is generating a return on investment.
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