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Brookfield Produce and Pet Pavilion – July 2021 Monthly Report

by | Aug 6, 2021 | Brookies Rural Traders | 0 comments

Manager

The results produced in June show good consistency throughout the month. However, the Google Ads campaign has been performing slower than expected. To start, there has been a minimal dip in overall website traffic. The majority of this decrease can be attributed to the drop in users coming in from the CPC channel, from 459 last month to just 391 this month. There has also been a decrease in the number of clicks, affecting our CTR by a significant 33.9%. For conversions, it is a win to see a consistency in the number of conversions per week. However, the total number of conversions, and consequently the conversion rate, have gone down as well. We aim to drive more traffic this coming month of August in order to boost the conversions. We are also seeing progress in the 4legs campaign preparation.

Google Ads Analysis

  • 20 Conversions
  • 731 Clicks
  • 1.2% CTR
  • 2.7% Conversion Rate
  • July has been a pretty steady month of results for the Google Ads campaign. We have seen consistency in the conversions over each week which is very positive.
  • We have noted that the conversions are lower compared to last month, and the low volume of traffic contributed to this result.
  • With that being said, the plan for August is to restructure the campaign to drive more traffic to the website. This will be done by changing some of the expensive & non performing keywords to lower the average cost per click. We are also preparing to build the 4legs campaign.