Manager
There have again been highs and lows for the campaign this month. User visits measure the same as in June, and the overall trend is again up-and-down. Still, July saw several peaks in activity, which is promising! Average session duration again went up, which is pleasing to see. We have slightly fewer visitors arriving through organic (SEO) channels as compared to last month, but almost all of them were new, and we hope to see an increase in the next months. In terms of SEO, however, we saw a welcome recovery in the site’s average rank, which rose by 3.0%. We’ve also sustained our keywords in the top 3 spots, with two holding the #1 position in search results. In July, we wrote some optimised content for the Tweed Heads and Murwillumbah target keywords to gain more relevance on Google. This August, we will continue our on-page and off-page optimisations to continue improving keyword rankings across the board. More specifically, we’d like to see the keywords ‘concreters tweed heads’ and ‘concreters byron bay’ make their way closer to the top 3 results on the first page.
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