Manager
The results produced for the month of July have been steady, however there are challenges that have affected some of the statistics of the Google Ads campaign. Firstly, there has been a 29.4% increase in overall website traffic, however the CPC channel is not in line with this increase. In fact, there has been a drop in the number of clicks by 17.2%. Because of this, we were also able to see a drop in the number of conversions and the conversion rate. This also explains why the average CPC went up. We aim to address these issues in the coming month of August by increasing the daily budget. This will be done by focusing on days with more potential conversions to hopefully boost the conversion rate and other campaign statistics.
Google Ads Analysis
212 Clicks
1.3% CTR
3 Conversions
1.4% Conversion rate
July has been a steady month of results for the Google ads campaigns. We have seen some sales in the preferred brands.
Compared to last month’s sales, July has been lower, which tells us that online sales are more effective for the non-preferred products. Limited budget affected the ad performance, and overall traffic was lower which relates to lower conversions.
With that being said, we are hoping to increase the daily budget by limiting the days the campaign is running for, instead focusing on the days that are most likely to get a conversion. In doing this, we will be able to accommodate more visitors which can then help the campaign get a better conversion rate.
Recent Comments