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Laguna Real Estate – July 2021 Monthly Report

by | Aug 6, 2021 | Laguna Real Estate | 0 comments

Manager

We are pleased to see a fantastic set of results produced for both the SEO and Google Ads campaigns this month of July! To start, there has been a 12.1% increase in overall website traffic, which is a win in itself. In terms of the specifics, we are particularly happy with the improved average SEO ranking for the SEO campaign. This is due to the increase of keywords that are ranking on the first page of Google search results. It has also been wonderful to see all of the targeted keywords secure their positions on the first page of Google. For the Google Ads campaign, our wins include an increase in campaign traffic and a massive improvement in CTR! Nevertheless, there have been less conversions achieved through this month which we will address over the coming weeks. We aim to generate an increase in conversions at a more consistent rate for the coming month of August by restructuring some of the ad groups and lowering down the cost per conversion.

SEO Analysis

  • 7 keywords ranking in top 4-10 (first page) results
  • Keyword ‘Noosa real estate agent’ now ranking in 6th position (first page)
  • Keyword ‘Real Estate Agent Noosa’ ranking in 8th position (first page) from 13th the previous month.
  • Keyword ‘Noosa real estate’ ranking in 8th position (first page)
  • Keyword ‘Noosa Heads real estate’ ranking in 7th position (first page) from 11th the previous month
  • Through the month of August, we will expand our off-page strategy to further boost the organic rankings, with the goal of reaching the top 3 results.

    • Google Ads Analysis

  • 6 Conversions
  • 816 Clicks
  • 11.5% CTR
  • 0.7% Conversion rate
  • However, we have noted the campaign’s conversions are lower compared to the previous month of June.
  • With that being said, the plan for August is to structure the campaign to encourage more conversions by restructuring some of the ad groups and adding more variants of the keywords so they are highly specific to how users are searching on Google. This will also contribute to lowering down the cost per conversion which will be a welcome bonus.