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Rapid Locksmiths – July 2021 Monthly Report

by | Aug 6, 2021 | Rapid Locksmiths | 0 comments

Manager

Results from July again saw a slight slowdown in terms of website performance. Site traffic again dropped, although by a smaller margin this time at just 7.1%. The overall trend saw several high points, however, and the end of the month had an upward course. Almost half our users arrived again through organic (SEO) searches, which is promising. More favourably, the site saw a very slight 0.1% increase in its average rank, a welcome recovery from last June. We also now have 6 keywords holding the #1 ranking, although some keywords dropped off the top 3 spots. Still, there are a further 21 keywords in the top 4 to 10 spots, so a significant number remain on Google’s first page. July saw us focus on the ‘locksmith Balwyn’ target keyword, which now ranks 36th, and we expect to see more movement in the coming weeks. This August, we will expand on-page optimisations to move the keyword ‘locksmith Burwood’ closer to the first page of search results.

SEO Analysis

  • 18 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 7th position (first page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 6th position (first page)
  • Keyword ‘locksmith Mitcham’ ranking in 17th position (second page)
  • In July, we focused on the on-page optimisation for the keyword ‘locksmith Balwyn’ which is now ranking in 36th position (fourth page). We expect to see improvements for this keyword in the coming weeks.
  • Through the month of August, on-page optimisations will continue to push the keyword ‘locksmith Burwood’ from its current 23rd position, closer to the first page of search results.