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Active Vac – August 2021 Monthly Report

by | Sep 6, 2021 | Active Vac | 0 comments

Manager

August saw some mixed results in terms of website and SEO performance. The site experienced a setback in user traffic, with an 18.4% decrease in site visits. On the other hand, the overall trend had several high points and ended on a high note, which has us optimistic! An overwhelming majority of users also arrived through organic (SEO) channels, with almost all of them new. In terms of SEO performance, the site saw a small but welcome 1.8% increase in average ranking – nonetheless pleasing to see. We’ve sustained our keywords in the top 3 positions of search results, and over 60 of them hold the #1 ranking. We did lose some keywords from the first page, but we’re hopeful of recovering performance. August saw us focus on the ‘insulation installers Penrith’ target keyword, which now ranks 3rd in search results. This September, we’ll focus on the Sydney target keywords – in particular, we want the ‘roof vacuuming Sydney’ keyword to return to its #1 rank.

SEO Analysis

  • 96 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 2nd position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 3rd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘blow in insulation Sydney’ ranking in 4th position (first page)
  • In August, on-page optimisations were completed with a focus on the keyword ‘insulation installers Penrith’ which is now ranking in 3rd position (first page).
  • Through September, we will focus on optimisation for Sydney keywords, particularly keyword ‘roof vacuuming Sydney’ which dipped slightly from 1st position to 2nd position.