Manager
The results produced for the month of August show fantastic progress for the Google Ads campaign so far! To start, there has been an 8% increase in overall website traffic for the month. We were also able to drive up the number of conversions from 20 to 31 this August. This puts the conversion rate at a significant 91.1% difference from the previous month. Nevertheless, there has been a dip in both the number of clicks and the click through rate. We attribute these numbers to the local campaigns being paused. However we are optimistic about the campaigns for this coming September as we utilise different bid strategies on the 4legs Google Ads campaign to continue to see an increased amount of available impressions.
Google Ads Analysis
31 Conversions
593 Clicks
0.9% CTR
5.2% Conversion Rate
August has shown great month of results for the Google ads account. We have noted an increase in the number of conversions by 55% and the conversion rate by 91.1%. It is also impressive to see the cost per conversion dropped by 39.4%.
However, we have noted a drop in the overall traffic and CTR due to the few campaigns being paused but it didn’t affect the conversion.
We have now paused the local campaigns as well and the only campaign running now is the 4Legs and remarketing campaign. The 4legs campaign had a very slow start but we had a turnaround by utilising different bid strategies to the campaign, the search volume for the keywords are low but we are getting 60% of the total number of impressions available which is very nice to see.
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