Manager
The campaign saw mixed results in the month of August, although the overall performance was positive. User visits again rose, this time by 26.8%, with a significant number of them arriving through organic (SEO) channels. On the other hand, SEO performance created an overall increase in the site’s average rank, this time by 3.2%. We did lose several keywords from the first page, though, but we’re optimistic in recovering them. We also saw some excellent keyword movement, in particular from the ‘conveyancing St Albans’ target keyword, which now ranks 3rd – up 17 places from 20th. September will see us focus our optimisations on the ‘conveyancing Sunbury’ target keyword to see it rank higher in search results.
SEO Analysis
The month of August has brought marked improvements in organic search rankings and a stable position in Google Maps results
1 keyword ranking in top 3 (first page) organic search results
4 keywords ranking in top 4-10 (first page) organic search results
Keyword ‘conveyancing Sunbury’ ranking in 10th position (first page)
Keyword ‘conveyancing St Albans’ ranking in 3rd position (first page), up from 20th position (second page) in the previous month
Keyword ‘conveyancing Niddrie’ ranking in 6th position (first page), up from 8th position (first page) in the previous month
Keyword ‘conveyancing Niddrie’ ranking in 4th position in Google Maps results
Through the month of September, we will focus our on-page and off-page strategies on the keyword ‘conveyancing Sunbury’ to push its ranking higher in organic search and Google Maps results.
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