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August again saw ups and downs in the website’s performance, although there were some positives! We did see a marginal slowdown in site traffic, down 1.8% from last month. Still, the overall trend saw several peaks, with an upward note near the end. A majority of our users again arrived through organic (SEO) channels, with a rise from last month — very pleasing to see. SEO performance also suffered a setback, with a 21.4% drop in the site’s average rank, although it still maintains a fairly high average ranking position of 6.2. We lost one keyword in the top 3 spots, however, half our keywords still rank on the first page of search results. We also have one more keyword holding the #1 spot, which is very favourable. September will see us focus on on-page optimisations for the ‘building certifier Kiama’ target keyword so we can move it closer to the top 10 spots of search results.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 11 keywords ranking in top 4-10 (first page) results
  • Keyword ‘building certifier sydney’ ranking in 7th position (first page)
  • Keyword ‘private certifier blacktown’ ranking in 5th position (first page)
  • Keyword ‘private certifier Shellharbour’ ranking in 3rd position (first page)
  • Keyword ‘building certifier Kiama’ ranking in 16th position (second page)
  • Keyword ‘private certifier nowra’ ranking in 3rd position (first page)
  • Through the month of September, we will focus our on-page strategies on the keyword ‘building certifier Kiama’ to bring it closer to the first page of Google results.