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WCJJM – August 2021 Monthly Report

by | Sep 6, 2021 | WCJJM | 0 comments

Manager

We are pleased to see a steady growth in the data produced by the SEO campaign this August. This is especially prevalent in the SEO keyword rankings for the month. However, there is a continuous decline in overall website traffic most plausible due to the ongoing lockdown in Victoria. The 46.6% decrease in traffic is attributed to losses from all channels of website users. From 231 site visitors brought in by the organic (SEO) channel last month, we now record 169 organic users this August. Nevertheless, the campaign holds steady with an impressive increase in the average SEO ranking. The number of keywords ranking within the top 3 positions of Google has gone up and we are ecstatic to see positive movements in some of the targeted keywords of the campaign. We are optimistic to see our site traffic bounce back with an on-page strategy for the focus keywords for September.

SEO Analysis

  • 101 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘wing chun Melbourne’ ranking in 8th position (first page), up from 10th position (first page) in the previous month
  • Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 17th position (second page), up from 23rd position (third page) in the previous month
  • Keyword ‘martial arts Diamond Creek’ ranking in 14th position (second page)
  • Keyword ‘bjj Melbourne’ ranking in 27th position (third page)
  • Keyword ‘martial arts Melbourne’ is ranking in 56th position (sixth page)
  • For the month of September, we will continue focusing our on-page strategy on the keyword ‘bjj Melbourne’ to further boost its ranking and bring it closer to the first page of Google search results.