Manager
The results produced for the Google Ads campaign this September highlight a challenging month with a few wins along the way. Despite the slight increase in overall web traffic (currently sitting at 2958 users), there has actually been a dip in CPC traffic. The number of impressions is currently at 3.2k which is 37.2% lower than the previous month. Nevertheless we are pleased to see that we are successful in increasing the CTR this September! The number of conversions and conversion rate are also lower this month. We can attribute this decline to the significant increase in cost per click. We will address this by increasing the daily budget on prime days/times to boost traffic and, consequently, conversions. Low competition keywords will be used for the coming month of October to help lower the total cost.
Google Ads Analysis
11 Conversions
224 Clicks
7.1% CTR
4.9% Conversion rate
September has produced a steady month of result for the Google Ads campaign. We were successful in increasing the CTR which was very exciting to see. We are also pleased to see that impression share has been great as the ads showed up at the top results page 22% of the time, which is really high considering how competitive the market is.
However, we have noticed that overall stats are lower compared to August. The increase in cost per click created a domino effect across the board. We came up with a solution of increasing the daily budget to be able to increase the daily traffic without affecting the overall monthly cost which helped out towards the end of the month in terms of conversions.
The plan for October is to continue with the current setup as it showed some promising results towards the end of september. We also added some cheaper keywords which will help lower down the cost per click in which we hope to help the campaign drive more traffic and conversions.
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