Manager
After sending the campaign live on Tuesday, 28th of September we have seen some impressive results. Across both the Shopping & Search campaigns we have gained 357 clicks with an average Cost Per Click of $0.76 ($0.40 Search, $1.12 Shopping). The average Click Through Rate (CTR) is 3.16% (5.27% Search, 1.04% Shopping) which is a fantastic result for a young campaign. Overall we’ve seen 4 total conversions and with such promising results so far, we are expecting to see an increase in results over the coming month. Overall, the search campaign has a slightly more impressive performance with a lower cost per conversion resulting in a higher ROI for this campaign. However, we will have a far better understanding of the campaign performance in the coming 1-2 months as it is still quite early in the campaign life.
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