Manager
The results produced for the month of September have been generally stable. Although there has been an 8.5% decrease in overall site traffic, the campaign’s daily post engagement has steadily increased throughout the month. We are also optimistic with the data pulled from the demographics chart as it can help optimise the campaign further for the coming month of October. We are currently at a solid 7299 reach and 11,186 impressions in the Facebook Ads campaign. For next month, we will use the gathered data to optimise interest targeting.
Facebook Ads Analysis
327 Post Engagement
7299 Reach
11,186 Impressions
$0.16 cost per engagement
September has been great for the facebook ad campaign. We saw great engagement towards the post and daily post engagement keeps increasing everyday. We also noticed that the demographics chart shows that people above 25 years old engage with the post more often, which will help the campaign optimisation a lot.
However, we noticed that the engagement rate is low.
With that being said, we will be optimising the interest targeting to make sure that the post still triggers high relevance towards the audience.
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