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Swiss Wellness Day Spa – September 2021 Monthly Report

by | Oct 7, 2021 | Swiss Wellness Day Spa | 0 comments

Manager

The SEO campaign has been fairly successful in boosting keyword rankings and improving site traffic. There is a 4.7% increase in user site visits this month, leading to a total of 2189 users visiting the site during September. 1765 out of 2189 users came from the organic search channel. For keyword rankings, we’re pleased to see that the keyword ‘day spa Adelaide’ has secured the #1 spot in Google Maps. Another notable win this month is the massive leap made by keyword ‘day spa adelaide’, which is now at 9th position of organic search results from last month’s 16th position. This upward trend is echoed by keyword ‘couples spa adelaide’ which moved up from last month’s 6th position to this month’s 5th position. The number of keywords joining the top 3 and top 4-10 positions of first page results is moderately steady at 40 keywords and 11 keywords, respectively. On-page optimisations were completed in September for the keyword ‘message adelaide’ with the aim of propelling it up the rankings of search results. We’re expecting to see an upward movement of this keyword in search results after the strategy was put in place. We will focus on on-page and off-page optimisation strategies to boost the keyword ‘facials adelaide’ closer to the top positions of first page results.

SEO Analysis

  • 40 keywords ranking in top 1-3 (first page) results
  • 11 keywords ranking in the top 4-10 (first page) results
  • Keyword ‘day spa Adelaide’ ranking in 1st position in Google Maps
  • Keyword ‘day spa Adelaide’ ranking in 9th position (first page), up from 16th position (second page) of organic results in the previous month
  • Keyword ‘couples spa adelaide’ ranking in 5th position (first page)
  • In September, we completed on-page optimisation with a focus on the keyword ‘massage adelaide’ and we expect movement in its ranking in the coming weeks.
  • Through the month of October, we will focus our on-page and off-page strategies on the keyword ‘facials adelaide’ as it has a significant number of average monthly searches and to further boost its ranking in the organic search results.