Manager
The results produced for the SEO campaign this month of September have been slower than expected. There has been another significant decrease in overall website traffic worth 63.5%. Nevertheless, it is positive to see that the organic (SEO) channel climbed up to be the top performing channel for the website. In keyword rankings, there has been a dip in the number of keywords ranking in both the top 3 and top 4 to 10 positions of Google search results. These keywords can all be found on the first page of Google. The targeted keywords have been performing strongly, with a number of improvements. However, there are also targeted keywords that have gone down from their previous rankings. We aim to solidify our progress this coming month of October by boosting keyword rankings with an on-page strategy.
SEO Analysis
93 keywords ranking in top 3 (first page) results
23 keywords ranking in the top 4-10 (first page) results
Keyword ‘wing chun Melbourne’ ranking in 9th position (first page)
Keyword ‘brazilian jiu jitsu Melbourne’ ranking in 20th position (second page)
Keyword ‘martial arts Diamond Creek’ ranking in 11th position (second page), up from 14th position (second page) in the previous month
Keyword ‘bjj Melbourne’ ranking in 24th position (third page), up from 27th position (third page) in the previous month
In September, we completed on-page optimisations with a focus on keywords ‘bjj Melbourne’ and ‘martial arts Eltham’ which is presently ranking in 12th position (second page). We expect ranking movement in keyword ‘martial arts Eltham’ in the coming weeks.
For the month of October, we will focus our on-page strategy on the keyword ‘brazilian jiu jitsu Melbourne’ to boost its ranking and bring it closer to the first page of Google search results.
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