Manager
Following a successful launch of our campaign, we’ve seen some fantastic results for the website. Site traffic saw a huge boom, with over 1,800 users visiting the website over the course of the month. The overall trend was very high, and saw a small but significant number arrive from organic (SEO) channels. More importantly, we have gained over 1,700 clicks with an average Cost Per Click (CPC) of $0.57 (lower than last month). Average Click Through Rate (CTR) did drop slightly to 1.2%, but since the volume of clicks increased, this is to be expected. Resistance Training Equipment and Punching Bags saw some of the highest CTR. We’ve now also seen 31 conversions for a 1.8% Conversion Rate, a 125% increase from last month. These are all promising results with a high ROI for the campaign. November will see us optimise keywords used in the Search campaign, and update all pricing for In Stock items.
Google Ads Analysis
1,673 Clicks
1.21% CTR
$0.57 Avg.cpc
29 Conversions
October has shown some great stats for the month. We have seen a lot of purchases made through the campaigns (25 Shopping, 4 Search). The ads are now showing 17.19% of the time in search results and are expected to continue improving. Furthermore, we have seen a 68.11% decrease in cost per conversion.
However, we have noted a decrease in CTR. We made changes mid-month since we noticed the Shopping campaign was giving better results. We expected this since there were only a few days of data for September and a full month for October.
With that being said, the plan for November is to make sure the pricing of all In Stock items in the Shopping campaign feed are up to date to avoid disapproved feed due to price mismatch. We will also optimise the keywords being used in the Search campaign and add irrelevant search terms as well as competitor searches to avoid wastes in budget.
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