Manager
We are pleased to see that the month of October has been fruitful for the Facebook Ads campaign. The campaign is currently sitting at 37k reach, at $0.14 cost per engagement. The campaign post has been gathering a significant amount of engagement as well. This is especially positive for us as we extract the demographics of users who engaged with the post. We will be using these as a guide for optimising the campaign further. We will look to provide an update in the creatives of the campaign to ensure high relevance and engagement for the coming month of November.
Facebook Ads Analysis
1.1k Post Engagement
37k Reach
74,487 Impressions
$0.14 cost per engagement
October has been great for the Facebook ad campaign. We saw great engagement towards the post. We also noticed from the demographics chart that women engaged more often with the post, and with ages above 25. This will help in our campaign optimisations a lot.
However, we noticed that the ad is now in a creative fatigue, which may lessen further engagements.
With that being said, we will be optimising the interest targeting and update the creatives when necessary to make sure that the post still triggers high relevance towards the audience.
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