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Rapid Locksmiths – October 2021 Monthly Report

by | Nov 5, 2021 | Rapid Locksmiths | 0 comments

Manager

The campaign again saw highs and lows for the campaign, but the SEO performance was very pleasing. Site traffic again dipped, this time by 48.4%, but more positive is that almost all our users arrived through organic (SEO) channels. The overall traffic trend also saw several peaks, and all but one site visits were from new users. In terms of SEO performance, we again saw a favourable increase in the site’s average rank by 5.8%! We also saw an increase in the number of keywords on Google’s first page of search results. Of our 23 keywords in the top 3 spots, 10 of them hold the #1 position – a very positive sight. At the client’s request, we focused October’s on-page optimisations on the ‘mobile locksmith Mitcham’ target keyword. We expect to see more movement on this keyword in the coming weeks. This November, we will switch our focus to the ‘mobile locksmith Nunawading’ target keyword to push it closer to the top 10 spots.

SEO Analysis

  • 23 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘locksmith ringwood’ ranking in 9th position (first page)
  • Keyword ‘automotive locksmith ringwood’ ranking in 1st position (first page)
  • Keyword ‘locksmith Blackburn’ ranking in 5th position (first page)
  • Keyword ‘security locks Blackburn’ ranking in 3rd position (first page)
  • Keyword ‘locksmith Mitcham’ ranking in 16th position (second page)
  • In October, we completed on-page optimisation with a focus on the keyword ‘mobile locksmith Mitcham’ and we expect movement in its ranking in the coming weeks. The keyword is part of the list of services and suburbs the client wanted for us to focus on.
  • Through the month of November, on-page optimisation will focus on the keyword ‘mobile locksmith Nunawading’ to bring its ranking closer to the first page of search results.