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November saw overall positive results for the campaign. Site traffic declined slightly by 16.3%, but a notable number of users again arrived through organic (SEO) channels. The overall trend in site visits also ended on a very high note, which is pleasing to see. The site also saw another favourable rise in average SEO rank. We did see our keywords drop out of the top 3 spots, but we’ve retained 21 keywords on Google’s first page of search results. In November, we focused our optimisations on the ‘mechanic Myaree’ target keyword, which we expect to move in rank in the coming weeks. This December, we will focus on the ‘car repairs Perth’ target keyword to take advantage of its monthly search volume.

SEO Analysis

  • 3 keywords ranking in top 3 (first page) results
  • 18 keywords ranking in top 4-10 (first page) results
  • Keyword ‘mechanic perth’ is ranking in 22nd position (third page)
  • Keyword ‘car service Canning Vale’ ranking in 12th position (second page), up from 15th position (second page) in the previous month.
  • Keyword ‘mechanic Fremantle’ ranking in 10th position (first page)
  • Keyword ‘mechanic Bibra Lake’ is ranking in 3rd position (first page)
  • Keyword ‘mechanic Myaree’ is ranking in 9th position (first page)
  • In November, we completed on-page optimisation with a focus on the keyword ‘mechanic Perth’ and we expect its ranking to improve in the coming weeks.
  • Through the month of December, we will focus our optimisation strategies on the keyword ‘car repairs Perth’ as it has a significant number of average monthly searches and to bring it closer to the first page of Google search results.